July 19, 2016

SIMI: THE NEW AMAZON

Life is wonderful ,it seems that in this hardy climate called Nigeria ,it is still possible to achieve your aim if you are dedicated to a chosen course .
Simi is just of the few ladies ,in the male dominated music industry struggling to make her  voice heard and finally ,the sun looks upon her ,she became a bombshell an instant hit .We briefly look at early background and incursion into music.


Simisola Bolatito Ogunleye, a mass communication graduate ,a Nigerian writer and female musician  was born in Lagos  on April 1988.In her early teens she was part of teenage  church choir and claimed to have written her first song at the age of 10,where she was also a prominent  dancer .In 2008 , when she launched her album,produced by  Samklef ,with hits such as Ara Ile,Ogaju ,Iya temi,she became an instant hit .With  charming style and new groove ,  Simi was everywhere as a new amazon to challenge the existing statusquo of female block of entertainers led by Tiwa Savage , Yemi Alade ,Chindinma, Muna ,Eva etc.

She started singing at age 16 and by 2014 via her former record label ,she was officially signed to x3m music ,the Lagos record label ,that incidentally also signed popular artists like Praiz among others.After the signing ,she went on to release ,''Tiff'' and  ''Eno go  Good .Tiff enjoyed massive airplays and enormous downloads ,making it her best single in 2014 .According to T.I.N.Magazine ,prior to joining the record label ,she noted '' I joined because of the structure ,the team and the drive and the financial backing is there and it;s aplace where you have to break the norm ''

She concluded '' i have been releasing a bunch of singles and covers since then to get noticed and get a good deal ''and says i just '' want to be successful with my music ''. Tiff was the most successful single in 2014 and both songs were the first real set of singles ,since signed to the label .After their release and infectious influence , she came out with another single but her greatest hit ever ,''Jamb Question''as a mid-tempo,Afro hit took the musical landscape by storm, where she displays and delivers  mellifluous vocals  and melodious instrumentals produced by Oscar Herman Ackah..Another single which was released in 2015 also enjoyed massive air plays,topping charts and also remixed same year with Falz,the Bahd guy .

In an interview with  GoldMyneTv ,entitled ''Why i sang Ma bi ni Jamb Question '' Simi unveils her type or brand of music .She noted when asked her genre of music : '' I do Afropops and a blend of basically Afrosounds,sometimes ,i do highlife sometimes ,i do Afrobeats but majority is Afropops''.Her drive and comment to be succesful was finally unveiled on the same channel when she was asked ,how do you see your success story ? Simi replied '' I am happy .Am happy ,they found me worthy and decided to put me out there .Being able to find a platform that is willing to put out there to  make sure people listen to your music deserves to be commended .I can't take this for granted .Extreme music is good .''

She grew up in Surulere to be precise and the last born and the only girl in the family of  three brothers .Her parents are into music as a major muse later influenced her direction in life and she was stuck to the brand  name Simi  due to its popularity in the household and the  vicinage .She was rumoured to be in love with Adekunle Gold even though both denied it .The mass communication student from Covenant University is also a blogger a passion that has suffered setback and overtaken by music .She may not have endorsements but certainly music has paid off  including the most promising Act to Watch won at the NEA Awards 2015 with more promises of boon to come .Shallom simi.








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