We know who is a consumer already and we can differentiate between rational consumer and irrational consumer or abnormal consumer being the neoliberal consumer.We reckon that a rational çonsumer is a type of consumer that demands item based on what is needed and not what is not needed.In the words of Socrates who once concluded upon entering market bazaars
in which a repertoire of goods and items were being sold and he said what a lot of items I barely needed.Not only in the antiquity and the medieval the mordern markets are not rational and abnormal or irrational consumers flocked the market to demand for what they do not need but driven by greed and avarice.Therefore rational market or post modern market under control of market rational forces is quite different from the mordern market being group of firms and individuals that come to buy or sell . Whereas postmodern market is a gathering of firms and individuals that come together to buy or sell what the buyer needed and not what the seller badly needed to buy and not necessarily what the buyer badly demanded.Most thing demanded in the mordern market are not what the buyer needed or seller desired to sell.The competition,greed and market rivalry boldly demanded for this and in the long run the inequality of wealth is created between buyers and sellers.
To be precise before we continue the four fundamental task of price system that basically ensure market egalitarianism that is equality of wealth between the seller and buyer is equally deviated from.In the capitalist economy price system performs these.1.Determining what and how much will be produced.2.Determining the how goods and services will be produced.3.Determining how will be distributed among societal members.4.Determining economic growth and per Capita income
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