The phenomenon of "doomscrolling"—the act of consuming a large quantity of negative online news in one sitting—became a universal behavior during the pandemic and continues today. An essay that explains the psychological mechanisms behind this common habit resonates strongly with millions of users.
The article would delve into the cognitive biases and algorithmic triggers that keep us hooked on our feeds. It would explain the brain's "threat detection system" going into overdrive and how social media platforms exploit this wiring for engagement metrics. By providing a name and an explanation for a shared, often frustrating, experience, the essay helps readers understand their own behavior.
This topic performs exceptionally well because it offers self-awareness and practical advice on how to break the cycle. Content that provides psychological insights into modern digital life is highly relatable, leading to massive engagement as people share it with others who "just can't look away."
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