[5/9, 9:10 AM] ibikabram: .The kind of products we offer
In Nigeria, Fast-Moving Consumer Goods (FMCG) are essential, low-cost products sold quickly due to high consumer demand and frequent use. The sector is a vital part of the Nigerian economy, with food and beverages alone accounting for approximately 70% of the total FMCG market.
Major FMCG Sectors in Nigeria
The industry is generally categorized into three primary segments:
Food and Beverages: This is the largest segment, including packaged foods (noodles, pasta, flour), snacks, dairy products (milk, yogurt), and both alcoholic and non-alcoholic drinks (soft drinks, bottled water, beer)
Personal Care and Toiletries: This category covers hygiene and beauty products such as soaps, toothpastes, shampoos, skincare items, and oral care products.
Household and Home Care: These are daily essentials for maintaining a home, including laundry detergents, surface cleaners, dishwashing liquids, and insecticides.
Product Opportunities to Offer
We are looking and planning to enter this market, where we can offer products across several high-growth categories. Current trends favor affordability and local sourcing.
Category High-Demand Product Examples
Essential Foods Noodles (e.g., Indomie), pasta, seasoning cubes (e.g., Maggi, Knorr), and flour-based staples.
Dairy & Nutrition Powdered and liquid milk, baby formulas, and breakfast cereals.
Beverages Bottled water, carbonated soft drinks, malt drinks, and energy drinks.
Hygiene Products Bath soaps, detergent sachets, sanitary pads, and baby diapers.
Health & Wellness Over-the-counter (OTC) drugs, functional foods, and organic personal care items.
Market Entry Tips
Sachetization: Due to inflation, many consumers prefer smaller, "sachet" pack sizes that are more affordable per purchase.
Informal Trade: Roughly 90% of FMCG sales in Nigeria occur through informal channels like open-air markets and small kiosks rather than modern supermarkets.
Local Sourcing: Using locally available raw materials (like cassava or sorghum) can help reduce production costs and vulnerability to foreign exchange fluctuations.
[5/9, 9:10 AM] ibikabram: We cut across every sector of the Nigerian economy
[5/9, 9:10 AM] ibikabram: If u read my proforma financial reports I wrote how my late dad pioneered indigenous soft drink production, pioneered the use of non carbonated Plastic bottle for production of soft drink in Nigeria from 1982 onwards prior to crash or relocation to Lagos when we decided to stop a little after father died.Now we re planning to bring plastic production machine plus other advanced machine to restart production.We estimated $50m.for the project
[5/9, 9:10 AM] ibikabram: Quite alot
[5/9, 9:10 AM] ibikabram: Now our farm group will soar very with output insurance despite high risk in farming generally in Nigeria.See In the food sector UAC,UTC are selling Obasanjo farms is selling like Presco and Okomu palm are selling with their stocks rising on the stock exchange.We dream of raising equity finance from 180 billion ordinary shares of Midland Cosmos ltd at the issue price of ten naira per share.A staggering 1.8tr.naira from possibly preference shareholders.First tranche:500million ordinary shares; Second tranche -75b.and third .100b.By the second tranche we convert immediately to public company with unlimited share issue prospect.
[5/9, 9:10 AM] ibikabram: We re engaging investment banks like Stanbic Ibtc Capital and issuing houses joint private placement to handle the first tranche.We hope they reap their investment back in the following two years after issue.
[5/9, 9:13 AM] ibikabram: See the forecast both in terms of forecast assets and forecast revenue Midland Cosmos ltd is the richest African multinational ever.See the financial charts yourself sir:
[5/9, 9:13 AM] ibikabram: About 1.8tr.in about 7.2 billion shares or 4 percent of the company will be sold.Not the entire 45 trillion and share price is 250 naira not ten naira.Annual revenue in the next five years plotted in the chart above and forecast assets $200b.
[5/9, 9:13 AM] ibikabram: In the proposal to ava Patner we proposed to raise 5 billion naira in the first phase of private placement thereafter we go global with the company
[5/9, 9:13 AM] ibikabram: We re very ambitious company and u as chairman once u bring investors u might be collecting 5billion naira per annum is possible sir
[5/9, 9:13 AM] ibikabram: We know there's serious money in Nigeria and we re not using to build giant companies.My aim is to build giant companies to eradicate mass poverty in Nigeria.You re in the right place
[5/9, 9:13 AM] ibikabram: Once u see investors how much can they invest? D issuing houses say I should tell u.See their comment:
[5/9, 9:13 AM] ibikabram: Good afternoon, sir, did the investor want to buy shares? And what is the worth he wants to invest?
[5/9, 9:13 AM] ibikabram: I told them u have not decided still studying us
[5/9, 9:15 AM] ibikabram: MIDLAND COSMOS LTD
RC: 8522929
Fruito,Isale Afon,Aguodo, Ogbomosho, Oyo State ,
15 Unity Street,Ile Oba bus stop igando Lagos ,
info@midlandcosmos.com / www.midlandcosmos.com
PRIVATE & CONFIDENTIAL
April 30,2026
Royal Priesthood
Dr. Mathew Olugbenga Ademuyiwa
Dear Dr.Mathew Olugbenga Ademuyiwa ,
APPOINTMENT AS CHAIRMAN OF THE BOARD OF DIRECTORS
Following the recent meeting of the Board of Directors of Midland Cosmos Ltd (the “Company”) held on April 1st 2026 I am pleased to formally invite you to accept an appointment as the Chairman of the Board of Directors.
1. Term of Appointment
Your appointment is subject to the Company’s Articles of Association and the provisions of the Companies and Allied Matters Act (CAMA) 2020. Your tenure shall commence on the day of resolution for an initial period of 3 years, subject to re-election and the provisions regarding retirement by rotation.
2. Role and Responsibilities
As Chairman, your primary responsibility is to lead the Board and ensure its effectiveness in all aspects of its role. This includes:
Setting the Board’s agenda and ensuring adequate time for discussion of all items.
Facilitating the effective contribution of all directors.
Ensuring clear communication with the Company’s shareholders.
Overseeing the Company’s strategic direction and corporate governance standards.
3. Remuneration
Your remuneration for this role will be initially 6million Naira per annum, alongside 300,000 sitting allowances or benefits, subject to approval by shareholders at the Annual General Meeting (AGM).
However this deferred payment clause applies that the company and the deputy chairman agreed that the above statement by the company shall be deemed deferred until the company reaches significant milestone of 1billion naira revenue or successfully sell its first 7.2billion ordinary shares in the proposed private placement.
Non-interest accrual:No interest shall accrue on any deferred remuneration unless otherwise agreed in writing by the board and approved by the shareholders.
Condition Precedent: Payment of any accrued fees is absolutely contingent upon having sufficient distributable profits or capital reserves as determined by independent audit such as Lekan Popoola and Patners etc.
We ensure at Midland Cosmos Ltd we are fully covered in the court of law,with this specific "Limitation of Liability"that :
The chairman hereby waives any right whatsoever to commence winding up proceedings or litigation against the company for unpaid or deferred remuneration until the specified financial milestones as specified above have been certified as achieved by the company's auditors.
4. Confidentiality
In your role, you will have access to confidential information alongside main chairman. By accepting this appointment, you agree to maintain the confidentiality of such information both during and after your tenure.
5. Acceptance
Please confirm your acceptance of this appointment by signing and returning the attached duplicate of this letter.
We look forward to your leadership and the wealth of experience you bring to Midland Cosmos Ltd.
Yours faithfully,
For: Midland Cosmos Ltd
Ibikunle Abraham Laniyan
Company Managing Director
ACCEPTANCE
I Royal priesthood, Dr. Mathew Olugbenga Ademuyiwa, hereby accept the appointment as Chairman of Midland Cosmos Ltd on the terms and conditions set out in this letter.
Signature: __________________________
Date: __________________________
[5/9, 9:15 AM] ibikabram: *MIDLAND COSMOS LTD*
RC: 8522929
Fruito, Isale Afon, Aguodo, Ogbomosho, Oyo State.
15 Unity Street, Ile-Oba Bus-Stop,
Igando,
Lagos.
*E-Mail:* info@midlandcosmos.com / www.midlandcosmos.com
09160340004.
PRIVATE & CONFIDENTIAL
April 30, 2026.
Royal Bishop Dr. Mathew Olugbenga Ademuyiwa,
13, Tola Omotosho Street,
Opposite D-Hot Bus-Stop,
Ishefun, Ayobo,
Lagos.
Dear Sir,
*APPOINTMENT AS CHAIRMAN OF THE BOARD OF DIRECTORS.*
Following the recent meeting of the Board of Directors of Midland Cosmos Ltd *(the Company),* held on April 1st 2026, I am pleased to formally inform you that you have been appointed as the Chairman of the Board of Directors the above Limited Liability Company.
1. *Term Of Appointment:*
Your appointment is subject to the Company’s Articles of Association and the provisions of the Companies and Allied Matters Act (CAMA) 2020. Your tenure shall commence on the day of resolution for an initial period of 3 years, subject to re-election and the provisions regarding retirement by rotation.
1. *Role And Responsibilities:*
As Chairman, your primary responsibility is to lead the Board, preside and ensure its effectiveness in all aspects of its role.
*This includes:*
Setting the Board’s Agenda and ensuring adequate time for discussion of all items, Facilitating the effective contribution of all directors, Ensuring clear communication with the Company’s shareholders,
Overseeing the Company’s strategic direction and corporate governance standards.
1. *Remuneration:*
Your remuneration for this role will be initially 6million Naira per annum, alongside N300,000 sitting allowances or benefits, subject to approval by shareholders at the Annual General Meeting (AGM). However, this deferred payment clause applies that the company and the deputy chairman agreed that the above statement by the company shall be deemed deferred until the company reaches significant milestone of 1billion naira revenue or successfully sell its first 7.2billion ordinary shares in the proposed private placement.
*Non-interest accrual:*
No interest shall accrue on any deferred remuneration unless otherwise agreed in writing by the board and approved by the shareholders.
*Condition Precedent:* Payment of any accrued fees is absolutely contingent upon having sufficient distributable profits or capital reserves as determined by independent audit such as Lekan Popoola and Patners etc.
We ensure at Midland Cosmos Ltd that we are fully covered in the court of law with this specific *Limitation of Liability that :*
The chairman hereby waives any right whatsoever to commence winding up proceedings or litigation against the company for unpaid or deferred remuneration until the specified financial milestones as specified above have been certified as achieved by the company's auditors.
1. *Confidentiality:*
In your role, you will have access to confidential information alongside main chairman. By accepting this appointment, you agree to maintain the confidentiality of such information both during and after your tenure.
1. *Acceptance:*
Please confirm your acceptance of this appointment by signing and returning the attached duplicate of this letter.
We look forward to your leadership and the wealth of experience you bring to Midland Cosmos Ltd.
Yours faithfully,
For: Midland Cosmos Ltd
Ibikunle Abraham Laniyan
Company Managing Director.
*ACCEPTANCE:*
I Royal priesthood, Dr. Mathew Olugbenga Ademuyiwa, hereby accept the appointment as the Chairman of Midland Cosmos Ltd on the terms and conditions set out in this letter.
*Signature:*
__________________________
*Date:*
__________________________
[5/9, 9:15 AM] ibikabram: *MIDLAND COSMOS LTD*
RC: 8522929
Fruito, Isale Afon, Aguodo, Ogbomosho, Oyo State.
15 Unity Street, Ile-Oba Bus-Stop,
Igando,
Lagos.
*E-Mail:* info@midlandcosmos.com / www.midlandcosmos.com
09160340004.
PRIVATE & CONFIDENTIAL
April 30, 2026.
Royal Bishop Dr. Mathew Olugbenga Ademuyiwa,
13, Tola Omotosho Street,
Opposite D-Hot Bus-Stop,
Ishefun, Ayobo,
Lagos.
Dear Sir,
*APPOINTMENT AS CHAIRMAN OF THE BOARD OF DIRECTORS.*
Following the recent meeting of the Board of Directors of Midland Cosmos Ltd *(the Company),* held on April 1st 2026, I am pleased to formally inform you that you have been appointed as the Chairman of the Board of Directors the above Limited Liability Company.
*Term Of Appointment:*
Your appointment is subject to the Company’s Articles of Association and the provisions of the Companies and Allied Matters Act (CAMA) 2020. Your tenure shall commence on the day of resolution for an initial period of 3 years, subject to re-election and the provisions regarding retirement by rotation.
*Role And Responsibilities:*
As Chairman, your primary responsibility is to lead the Board, preside and ensure its effectiveness in all aspects of its role.
*This includes:*
Setting the Board’s Agenda and ensuring adequate time for discussion of all items, Facilitating the effective contribution of all directors, Ensuring clear communication with the Company’s shareholders,
Overseeing the Company’s strategic direction and corporate governance standards.
*Remuneration:*
Your remuneration for this role will be initially 6million Naira per annum, alongside N300,000 sitting allowances or benefits, subject to approval by shareholders at the Annual General Meeting (AGM). However, this deferred payment clause applies that the company and the deputy chairman agreed that the above statement by the company shall be deemed deferred until the company reaches significant milestone of 1billion naira revenue or successfully sell its first 7.2billion ordinary shares in the proposed private placement.
*Non-interest accrual:*
No interest shall accrue on any deferred remuneration unless otherwise agreed in writing by the board and approved by the shareholders.
*Condition Precedent:* Payment of any accrued fees is absolutely contingent upon having sufficient distributable profits or capital reserves as determined by independent audit such as Lekan Popoola and Patners etc.
We ensure at Midland Cosmos Ltd that we are fully covered in the court of law with this specific *Limitation of Liability that :*
The chairman hereby waives any right whatsoever to commence winding up proceedings or litigation against the company for unpaid or deferred remuneration until the specified financial milestones as specified above have been certified as achieved by the company's auditors.
1. *Confidentiality:*
In your role, you will have access to confidential information alongside main chairman. By accepting this appointment, you agree to maintain the confidentiality of such information both during and after your tenure.
Acceptance:
Please confirm your acceptance of this appointment by signing and returning the attached duplicate of this letter.
We look forward to your leadership and the wealth of experience you bring to Midland Cosmos Ltd.
Yours faithfully,
For: Midland Cosmos Ltd
Ibikunle Abraham Laniyan
Company Managing Director.
*ACCEPTANCE:*
I Royal priesthood, Dr. Mathew Olugbenga Ademuyiwa, hereby accept the appointment as the Chairman of Midland Cosmos Ltd on the terms and conditions set out in this letter.
*Signature:*
__________________________
*Date:*
__________________________
[5/9, 9:17 AM] ibikabram: Our proforma financial reports perhaps over 600 pages is almost ready still compiling it
[5/9, 9:17 AM] ibikabram: Apparently for a conglomerate like Midland Cosmos Ltd to thrive in the Nigerian market, its daily management must prioritize credibility, while its product launches should focus on cultural tailoring and distribution depth.
Daily Management Routine
Effective management in Nigerian conglomerates often balances a clear hierarchy with transformational leadership to keep a large workforce motivated.
KPI Tracking & Reporting: Implement standardized reporting to improve data accuracy. Strategic managers should collaborate closely with the Managing Director to define quarterly objectives and use digital dashboards for real-time decision-making.
Cross-Functional Alignment: Hold daily or weekly syncs between Sales and Marketing. Aligning these teams has been shown to increase qualified leads by up to 10%.
Operational Oversight: Dedicate routine time to logistics and supply chain management. In Nigeria, "distribution is king," so monitoring vehicle usage and delivery pipelines daily ensures products reach "the last mile".
Customer-Centric Engagement: Routine management should include active "service consciousness"—addressing customer feedback immediately and ensuring staff are briefed on how to handle unhappy clients to diffuse tension.
Product Launch Strategies
In Nigeria, successful launches lead with credibility rather than just hype, as consumers often favor brands they trust will remain in the market long-term.
Pre-Launch (30–60 Days Out):
Build Trust Early: Invest in brand visibility (e.g., billboards, earned media) weeks before the launch so the brand feels familiar by launch day.
Tease the Solution: Create curiosity by highlighting the problem your product solves before revealing the product itself.
Launch Day Execution:
Precision Timing: Ensure all digital ads go live simultaneously with physical retail stock.
Geographic Targeting: Match launch locations to your specific target demographic—premium products in premium corridors and mass-market products in high-traffic hubs like bus stops or local markets.
Post-Launch Momentum:
Field Activations: Use consistent market activations, such as sampling at malls or busy intersections, to humanize the brand and bridge the gap between awareness and purchase.
Incentivize Early Adopters: Use "Lagos-relevant" rewards like airtime or data bundles for the first 1,000 buyers to encourage word-of-mouth.
Key Tips for Success
Local Partnerships: Secure retail distributors (like Shoprite or Spar) and micro-influencers early to gain immediate shelf space and community trust.
Price Sensitivity: Offer "sachet sizes" or bundle deals to cater to diverse economic classes and ensure mass-market appeal.
Regulatory Compliance: Ensure all products meet NAFDAC or relevant regulatory standards before any public announcement to mitigate enforcement risks.
[5/9, 9:17 AM] ibikabram: To keep the momentum going, let's break down a 90-day execution framework tailored for a Midland Cosmos product launch. This timeline ensures you move from internal planning to market dominance without losing speed.Phase 1: The Foundation (Days 1–30)The "War Room" Setup: Appoint a dedicated Launch Manager. Cross-functional teams (Sales, Marketing, Logistics, and Legal) should meet daily for a 15-minute "stand-up" to clear bottlenecks.Regulatory Clearance: Double-check all NAFDAC or SON certifications. In the Nigerian market, a regulatory delay post-announcement can kill a brand's reputation instantly.Distribution Mapping: Identify your "Anchor Distributors." Secure commitments for shelf space in major hubs (Lagos, Abuja, Port Harcourt, and Kano) and local open markets.Phase 2: The "Hype" & Soft Launch (Days 31–60)Internal Brand Immersion: Train your sales force and front-line staff first. If your team doesn’t believe in the product, the market won't either.The "Tease" Campaign: Use social media and radio (still highly effective in Nigeria) to talk about the problem the product solves. Avoid showing the product yet; build a "waiting list" or community via WhatsApp groups.B2B Soft Launch: Host an exclusive "Distributors’
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